Dance for the Cure of Prostate Cancer is a public awareness and advocacy campaign to end prostate cancer crisis. It is modeled after Race for the Cure of Breast Cancer, which was instrumental for making breast cancer a national priority and resulted in increased research funding and transformation of patient care for women.

Prostate cancer strikes 1 in 6 men and is more common than even breast cancer, and yet, public awareness and demand for national investment in research and innovation are lagging far behind. As a result of low funding, men do not have accurate, life-saving diagnostic tools akin to mammograms in women. The lack of accurate diagnostic tools causes prostate cancer to become a patient care crisis and a socio-economic problem.

The goal of Dance for the Cure of Prostate Cancer is to recognize prostate cancer as a national priority similar to breast cancer and to increase public and private research funding. In the same way that the advancement of mammography transformed breast cancer care, advanced prostate cancer imaging will enable early diagnosis and minimally-invasive treatment, improve quality of life in millions of men, and reduce billions of dollars in health care costs.

AdMeTech Foundation has partnered with a wide network of dance organizations, including Arthur Murray International, to facilitate expansion of the Dance for the Cure of Prostate Cancer campaign as a national, and ultimately, international movement to transform patient care for men.